Möchten Sie zur deutschen Seite wechseln?JaNeina

Highlights 2016




GfK wins three big contracts in Automotive 
The teams in China, Brazil and Italy win different research projects, for example in the field of Mystery Shopping. 

GfK is chosen for radio audience research in New Zealand
Radio Broadcasters Association (RBA) commissions GfK to perform the official radio research in New Zealand. Starting this year, GfK will deliver the industry audience currency for New Zealand radio. The contract will run through the end of 2020. 

New integrated corporate structure ensures client focus in Germany
GfK changes its corporate structure in Germany with effect from April 1. The business, which consisted of two separate units, is being combined to enable GfK Germany to offer its range of services in a more integrated manner. The operational activities of the two sectors will be consolidated into a more effective single entity. Michael Müller is appointed Managing Director of GfK Germany. 

GfK starts delivering TV audience measurement data in Saudi Arabia 
On behalf of SAUDI MEDIA MEASUREMENT COMPANY (SMMC), GfK has built the first-ever electronic system for television audience measurement in the Kingdom of Saudi Arabia. SMMC now receives TV consumption data from GfK’s household panel on a daily basis.



Acquisition of leading digital panel specialist Netquest announced 
On February 5, GfK announces the acquisition of Netquest – the leading access panel provider. The deal also includes the company’s subsidiary Wakoopa, a leading provider of cross-device passive measurement technology. Through the deal, GfK will be able to establish new, and expand existing, high-quality digital panels worldwide – as well as faster expand its Crossmedia Link into Latin America, and expand Netquest’s and Wakoopa’s current business globally.


Commercial Radio Malaysia awards GfK radio audience measurement contract 
Commercial Radio Malaysia (CRM) appoints GfK as their official research partner to provide radio audience measurement (RAM) in Malaysia. GfK will commence delivery of the industry audience currency for Malaysia radio from second half of this year until end of 2018.



GfK Social Charter signed
The purpose of the GfK Social Charter is to foster a climate of enhanced mutual respect throughout GfK. By signing this, all parties within the company commit to continuously support the development of a fair-minded work environment – promoting equal opportunities and without discriminating on the basis of gender, race, ethnic origin, religion, disability, age or sexual orientation. 

Changes to Supervisory Board 
At the Annual General Meeting on May 20 changes to the Supervisory Board of GfK SE come into effect: Dr. Wolfgang C. Berndt, Dr. Bernhard Düttmann, Hauke Stars and Hans Van Bylen leave the Supervisory Board. The Supervisory Board has nominated Prof. Dieter Kempf, former CEO of DATEV eG, the members of the Executive Board of GfK Verein, Ralf Klein-Bölting and Prof. Dr. Raimund Wildner, as well as Bruno Piacenza, member of the Management Board of Henkel Management AG, for election to the Supervisory Board.


Big win with international discount retailer 
The Key Account Management of Consumer Goods & Retail, in collaboration with Mystery Shopping from BaCE, wins a big contract with a major international discount retailer. 



GfK donates 30,000 euros to a local children’s home
GfK hands over a check to the friends´ association of the Children and Youth Centre in Nuremberg, Reutersbrunnerstraße amounting 30,000 euros. Just like the years before, the donation comes from the proceeds of selling cans with GfK ginger bread and Christmas cards decorated by children. 


CEO and Chairman of the Supervisory Board announce their leaving GfK
CEO Matthias Hartmann mutually agrees with the Supervisory Board of GfK SE that he will leave the company as of December 31, 2016. In addition, Dr. Arno Mahlert resigns as Chairman of the Supervisory Board effective as of September 12, 2016. 

Supervisory Board of GfK elects Ralf Klein-Bölting as new Chairman 
The Supervisory Board of GfK elects Ralf Klein-Bölting as its new Chairman in an extraordinary meeting. Mr. Klein-Bölting takes over office on September 13, succeeding Dr. Arno Mahlert.



Nuremberg Kohlenhof to become new GfK headquarters
On October 14, a letter of intent is signed in which GfK specifies its plans to bring its Nuremberg employees together at one new location in the future by housing GfK head-quarters in the area known as the Kohlenhof. The rental agreement is signed in December.


GfK and SKO win the Tony Twyman Award at the asi Radio and Television & Video Conference
In November the annual asi conference took place in Budapest. GfK and SKO (the television audience measurement service in the Netherlands) won the Tony Twyman award 2016 for the best paper with “Keeping track of OTT viewing now and in the future in the Netherlands.”


GfK and KKR enter into an Investor Agreement to support the long-term growth strategy of GfK
GfK SE and Acceleratio Capital N.V., a holding company controlled by funds advised by Kohlberg Kravis Roberts & Co. L.P. (together with affiliates, “KKR”) sign an investor agreement under which KKR will launch a voluntary public tender offer for all outstanding publicly-traded shares of GfK for €43.50 per share in an all-cash transaction.
The offer by KKR is published before Christmas.